Book My Culture & Citizens in Power

With the support of Citizens in Power, Niki, the visionary founder of Book My Culture, started an extraordinary journey through the Erasmus+ program. This transformative experience not only shaped her entrepreneurial mindset but also propelled her startup to new heights. Niki recently shared her inspiring journey at the NGO Citizens in Power. Her presentation delved into the transformative impact of the Erasmus+ program on her entrepreneurial venture.

Book My Culture, a platform designed to connect travelers with unique cultural experiences, has seen exponential growth thanks partly to Niki's Erasmus experience. 

Goals Achieved

During her time abroad, she leveraged the program's opportunities to:

Establish Key Partnerships: Niki successfully secured her first workshop provider in Italy and forged collaborations with international influencers, securing high-quality content for her platform.

Expand Market Reach: Through her participation in Italy's largest tourism exhibition, she directly connected with potential clients and tourism associations worldwide.

Gain Industry Insights: Attending panels on the future of tourism, travel blogging, and startup pitching equipped Niki with invaluable knowledge on customer conversion and startup pitching.

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Refine Her Business Model: Feedback from industry experts, including a hotel owner, helped Niki refine her approach to customer acquisition and address potential challenges.

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Enhance Marketing Strategies: Niki received comprehensive training in email marketing and content creation, enabling her to develop compelling marketing materials.

Strengthen Her Network: The Erasmus experience facilitated extensive networking opportunities, connecting Niki with potential partners, mentors, and investors.

Develop Essential Skills: Niki improved her language skills, gained confidence in public speaking, and honed her branding abilities.

The Erasmus program not only empowered Niki but also elevated the profile of Book My Culture. As a result of her participation, the venture has been accepted into prestigious programs like DIGENEU, Web3Tour and Woman Founders and Makers (by Piraeus Bank of Greece & The American College of Greece), and Niki's business plan has been significantly enhanced. Thanks to Erasmus programme and Citizens In Power (the intermediary organization of the project), Niki has successfully transformed her entrepreneurial vision into a thriving business. Her story serves as an inspiration to aspiring entrepreneurs seeking to make a global impact! You can browse the available experiences here.